Our Story

“Women should never have to choose between being comfortable and feeling beautiful. They can have it all.”

    Vivina Belle's Vision

    That was the vision of Vivina Belle's when she opened her lingerie studio in the U.S.

    Trained as a corset maker, the founder of Vivina Belle's was ready to break with tradition and blaze a new trail.

    With a mission to create lingerie that allowed women to be themselves, embrace their natural shape, and inspire a sense of confidence and love of beauty,

    Vivina Belle's ushered in a new era of lingerie.

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    The heirs of Vivina Belle's lead the company in the United States.

    The company's history and heritage add great richness and depth to the creative process. The designers often return to the archives to honor and remain loyal to the original inspirations of their founders, while being bold, innovative and visionary, as their founders always were.

    • Vivina Belle's lingerie is loved around the world for its alluring style, flawless fit and effortless comfort.Each piece of lingerie is designed in the U.S.A. using carefully selected fabrics from the world's finest embroidery and lace companies.True to the founder's philosophy, the beauty of Vivina Belle's is in the details, in the unforgettable design touches that you can admire up close ...... yet so comfortable you forget you're wearing anything at all.Vivina Belle's is more than just lingerie, it's an experience, an opportunity to learn about beauty and comfort, simplicity and exquisite detailing, versatility and glamour.

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